Run Signal-Based Prospecting Plays
Use the Signals tab for targeted prospecting based on specific buying signals.
Business DevelopmentHow to Access
Go to Audience → Signals and filter by ICP fit level, signal type, and date range.
Three Core Plays
Content Engagers (Run Every Friday)
Filter: ICP fit + engaged with your content + last 7 days
These ~20 people already know your name and something you said resonated. Reach out in a warm, value-led way.
Competitor Engagers
Filter: ICP fit + engaged with a competitor
High volume (often 1,000+). Great for LinkedIn connection campaigns or email sequences.
Hiring Signals
Filter: ICP fit + hiring for a relevant role
Lower volume but very high intent. Use language like "saw your team is growing."
Tip
For hiring signals, toggle on your entire team's network to increase volume. You can exclude Very Strong fit if those are already active opportunities.