Business Development: Setup & Usage Guide

Everything you need to configure the Business Development module and start using it daily — from initial setup through advanced signal-based plays.

Setup

Part 1: Initial Setup

Before using Growth Inbox or Signals, complete these three configuration steps.

1. Define Your ICP

Go to Settings → Preferences → Signals and configure:

Setting	What to Enter
Company size	Revenue or employee ranges that match your ideal buyer
Location	Geographies you serve or want to target
Industry	Verticals you specialize in
Titles	Job titles of your ideal buyers (free text)
Hiring roles	Roles your prospects hire for — if they're hiring for this, your services could replace or complement it
Competitors	Competitor accounts to track (use people profiles over company pages)

2. Upload Your LinkedIn Connections

Go to Network and upload your Connections.csv file from LinkedIn. See the LinkedIn Connections Download Guide for details.

3. Customize Company Research (Optional)

Under Settings → Company Research, adjust what research Gia surfaces when you click into a prospect's profile.

Part 2: Daily Workflow — Growth Inbox

Growth Inbox is your daily starting point. Gia curates 5–10 people to reach out to each day, based on ICP fit, lookalike signals, and engagement activity.

For Each Person, Gia Provides:

• Why they're a good fit (e.g. close lookalike to existing clients)
• Why you should reach out now (the triggering signal)
• A pre-drafted personalized email

Sending Outreach

Email path:

1. Review the AI-drafted email — edit it or swap in a saved template
2. Click Fetch Email if needed (Gia enriches it in real time)
3. Hit Send — the contact is automatically added to Prospects

LinkedIn path:

1. Click into the prospect's LinkedIn profile from Gia
2. Use Gia's AI to draft a personalized LinkedIn message
3. Copy and send the message on LinkedIn directly
4. Come back and click Add to Prospects, logging what you did

Tagging Prospects

Tag	Meaning
Sent message	Initial outreach done
Demo	They agreed to a meeting
Use case	What they're interested in

Part 3: Signal-Based Plays

Once you've worked through your daily Growth Inbox, head to the Signals tab for targeted prospecting based on specific triggers.

Recommended Weekly Play: Content Engagers (Every Friday)

Filter: ICP fit + engaged with my content + last 7 days

This gives you a short list of ~20 people who already know your name. These are the warmest prospects — reach out in a value-led, authentic way.

Competitor Engagement Play (Daily)

Filter: ICP fit + engaged with a competitor

Send ~15–20 blank LinkedIn connection requests per day (no note — acceptance rates are 30–40% higher without one).

Hiring Signal Play

Filter: ICP fit + hiring for a relevant role

Toggle on your entire company's network to see across everyone's connections.

Part 4: Leverage Your Best Customers' Networks

In Settings → Preferences → Signals, add one of your best customers as a "competitor" to track. Gia then surfaces ICP-fit people engaging with that person's content.

Ask for warm intros: Review who's engaging with your top customer and reach out for introductions.

Direct outreach with social proof: Mention the shared connection in your message.

Part 5: Exporting Data

1. Go to Signals and build your filters
2. Click Export → CSV
3. Upload to your sequencing tool, CRM, or email platform

Quick Reference: Daily Routine

Time	Action
Morning	Work through Growth Inbox (5–10 prospects)
After outreach	Tag and add contacts to Prospects
Friday	Run the "content engagers" signal play
Daily	Send 15–20 blank LinkedIn requests from competitor engagement signals
Monthly	Review top customer engagement for warm intro opportunities